July 2016

Project updates coming soon

It’s been a long time coming, but we’ve finally started working on our new folio shoot. A big thanks to both Tom Campbell & Tom Hartford  for their outstanding work. Looking forward to sharing more updates and projects over the coming weeks!

May 2016

A clean-tech revolution

Pavegen has just launched a revolutionary new pave tile at the BAFTA Piccadilly this morning, complimented by our new brand work.

This innovative flooring system converts kinetic energy from footsteps into renewable electricity and smart data. We took the core essence of turning downward pressure into positive energy and demonstrated this through a simple typographic mark.

Full case study coming soon.
Follow the future of flooring here: @pavegen

December 2015

Uncut Magazine rebrand

We’ve been busy in the studio this month working on a redesign for HOB uncut magazine. Taking a clean and edgy approach to editorial layout. A new masthead featuring a bold and refined sans-serif allows the cover image to speak for itself.

We’re looking forward to sharing more soon.

October 2015

Bounce Shoreditch Launch

With our paddles at the ready, we ventured to Shoreditch to celebrate the opening of Bounce’s brand new venue. 14,500 sqft of zany ping pong inspired decor situated in a renovated underground car park. It’s been a pleasure to be a part of the process and finally see the venue come alive.

This venue is not you’re average night out!

239-241 Old Street, London, EC1V 9EY

September 2015

Foiling for Crix Capital

It was a pleasure to visit Avenue Litho and get a look into the foiling process while they were working on recent set of business cards for Crix Capital. It’s refreshing to see this manual craft transform the project from the screen into a tangible piece of brand communication.

The cards are produced with a black silk foil both sides on a collection of duplexed colorplan grey stocks to achieve a set that maintain a tonal consistency, while allowing for diversity. More details and imagery of the final result to come soon.

Bounce Branding

At Ascend we love ping-pong and we love branding. So when we were approached to rebrand Bounce, ‘the home of ping pong’ – we couldn’t believe our luck! With the flagship venue established on the very spot Ping-Pong was patented by John Jaques in 1901, right here in Farringdon. We have worked very closely with the Bounce team over the last few months to re-establish their values, positioning and tone of voice, in order to reconnect the brand with it’s true heritage and origins.

Maintaining the existing logo mark, we have produced a new look with victorian advertising inspired typography, and a heritage gaming derived colour palette of deep greens, reds and blues, with a variety of pop colours for energy, reflecting Bounce’s premium status as the ultimate social gaming destination and juxtaposing the brand’s roots with a cool, modern, fun vibe. The roll-out has included new uniforms, advertising templates, menus, posters and a 200 page brand guidelines document (never an easy task but rarely this much fun!)

Overall the project has been a great deal of fun yet highly technical – a lot like the game itself. Looking forward to the upcoming Shoreditch launch party as the brand goes from strength to strength. See you soon guys for a rematch!

July 2015

A cunning new law firm brand

Recent rebrand for Brown & Vautier LLP – a Somerset based law practice with an eye for detail and a quick-to-react attitude. The emblem is designed to work in a lock-up and independently as a stamp icon. The resulting foxy form is also deliberately reminiscent of lawyers’ document tabs. Obviously we think it is ‘fantastic’. (OK, enough with the fox jokes!) More updates to come.

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June 2015

Transforming Woodalls Design

Woodalls are a London based office design and fit-out company that started life 164 years ago. Having completed a brand update and new, responsive website design and build (www.woodalls.co.uk) we have now designed a set of sales brochures. Essentially these are design as look-books that showcase their quality, aesthetic and attention to detail.

The books are produced with ‘lay-flat’ binding so even images across the spine look perfect. Silver foil emboss on Colourplan Gravure accompanied by contrasting high gloss dust jackets completes the look.

Print production by Gavin Martin Colournet.

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March 2015

Ascend featured in Good Idea 3

Good idea 3 is a publication based on… you guessed it! Good ideas and creativity within the design world. The book is published by Hightone and contains a collection of professional, outstanding and influential creative design from the world over. We’ve been lucky enough to have our GR communications branding featured within, featuring a bold and dynamic colour palette that reflects the individuals within the company team.

See more of the project here

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100 Years of Graphic Design

For the past 10 years, Kemistry Gallery has been host to an incredible line up of contemporary and iconic graphic designers, illustrators & artists. The current pop-up exhibition: 100 years of graphic design, is no exception.

Being held from the 07th – 15th March at Protein studios; the show features artwork ranging from 1914 to 2014. Names such as Alan FletcherSaul BassKen GarlandAnthony BurrillMilton Glaser and Experimental Jetset are exhibiting, making for an eclectic collection of graphic design.

Protein Studios,
31 New Inn Yard, London EC2A 3EY
Saturday 7 March till Sunday 15 March

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