June 2014

Typographer of the month…

Filmed early morning in London, this guy paints perfect letterforms, effortlessly. Brilliant how it does it with one hand behind his back. legend!

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April 2014

Butarose brand roll-out

Just received our copies of the new Butarose business cards. Loving the fiery bronze foil. Finished on duplexed Colourplan (540gsm), bronze foil to front with a charcoal letterpress to reverse. More updates to come later.

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Unlocking brand potential

We are proud to launch the new logo design and identity system for Lockwood Estates of Shoreditch, London, designed to appeal to more discerning property hunters and landlords. More updates to come…

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March 2014

Butarose logo deisgn & branding

We are really happy to be working for entrepreneurial start-up Butarose – an Anglo-Azerbaijan link up offering a range of services from import/export to architectural consultancy. Our brand focus is on the contrast and juxtaposition of cultural touchpoints and the celebration of the best of both. The logo itself is being crafted from the iconic ‘buta’ symbol of Azerbhaijan, delicately looping into the top of a rose; each representing their own cultures. A simple amalgam resulting in a utilitarian mark that will be paired with imagery and typography from both cultures.

The roll-out is set to included stationery and website design.

More to come soon…

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February 2014

64GB by Victionary

We are delighted to have been included in the new publication from Victionary, ’64GB – 64 Eminent Creatives from Great Britain’. Our four-page feature displays some of our favourite creative work for Sotheby’s, BNP Paribas and Robert Walters.

As a widely respected publisher of titles such as ‘Multi Colour’, our inclusion in this most recent showcase along-side fellow agencies that we both admire and respect so much, is both flattering and rewarding in equal measure.

January 2014

Why we love… Aperçu.

Aperçu was designed by a London based studio, The Entente. Since its initial release through Colophon in 2010, it has become one of the foundry’s most celebrated typefaces. So much so that it was upgraded to Aperçu Pro, featuring a set of cyrillic glyphs to boost its accessibility.

Realist typefaces such as Johnston, Gill Sans, Neuzeit & Franklin Gothic have been listed as inspirations. It was the intention to create a typeface that was highly useable and neutral, allowing the typeface to become accessible to a variety of projects and uses.

Ascend have used this contemporary sans-serif on a number of projects, including Stone Nest and the recent Collection PR identity and website. This typeface was chosen due to its legibility and refreshingly modern take on more established and associated typefaces. It’s one of those work-horse fonts that manages to do most of the hard work and continue to charm at the same time. With its robust and coherent family of weights and the inclusion of a web counterpart, this made Aperçu a clear choice.

For more details visit the Colophon website.

fdu & you

The fdu group is a London based recruitment firm providing specialist search, recruitment, interim and part-time resourcing solutions; primarily for the financial services sector.

We are currently updating their promotional collateral and developing a tone of voice for brand messaging, adding value to their current service offering. We developed concept of ‘fdu & you’ to represent the level of partnership that fdu provides to the client; we don’t work for you, we work with you.

We will be working closely with fdu in the future to extend these updates across multiple branded platforms.

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November 2013

Responsive website for Argentum

Since the launch of Argentum Group’s latest website we have been busy at work designing and developing a mobile counterpart. In doing so, we have rebuilt the site to be responsive – to fit beautifully within your phone screen allowing for a fluid and enjoyable viewing experience no matter which device you’re on.

To experience the mobile version visit the AG Website from your mobile device.

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October 2013

Advertising The Russian Masters

When London Art Studies approached Ascend to design an advert for the Russian Art Week brochure, we were more than happy to oblige. London Art Studies conducts intimate lunchtime lectures on fine & decorative arts at the Berkley Hotel, and needed an advert to promote their latest course: Chagall, Kandinsky and the Russian Modern Masters. We have used a bold typographic style married with a quirky statement to capture the viewers attention.

To view more courses available from London Art Studies, visit their website. To find out more about the upcoming program for Russian Art Week you can explore the website here.

Branding for Academic Advisors

Connexus Academic Advisors are a London and Moscow based educational consultancy. They advise, assist and facilitate foreign children access to the British private education system.

We were approached to develop a brand identity system that reflected the values and beliefs that were intrinsic to them.  We will be developing the brand further as time goes on – working to deliver a consistent brand image across a large section of touchpoints.
Stay tuned for updates.