October 2015

Bounce Shoreditch Launch

With our paddles at the ready, we ventured to Shoreditch to celebrate the opening of Bounce’s brand new venue. 14,500 sqft of zany ping pong inspired decor situated in a renovated underground car park. It’s been a pleasure to be a part of the process and finally see the venue come alive.

This venue is not you’re average night out!

239-241 Old Street, London, EC1V 9EY

September 2015

Foiling for Crix Capital

It was a pleasure to visit Avenue Litho and get a look into the foiling process while they were working on recent set of business cards for Crix Capital. It’s refreshing to see this manual craft transform the project from the screen into a tangible piece of brand communication.

The cards are produced with a black silk foil both sides on a collection of duplexed colorplan grey stocks to achieve a set that maintain a tonal consistency, while allowing for diversity. More details and imagery of the final result to come soon.

Bounce Branding

At Ascend we love ping-pong and we love branding. So when we were approached to rebrand Bounce, ‘the home of ping pong’ – we couldn’t believe our luck! With the flagship venue established on the very spot Ping-Pong was patented by John Jaques in 1901, right here in Farringdon. We have worked very closely with the Bounce team over the last few months to re-establish their values, positioning and tone of voice, in order to reconnect the brand with it’s true heritage and origins.

Maintaining the existing logo mark, we have produced a new look with victorian advertising inspired typography, and a heritage gaming derived colour palette of deep greens, reds and blues, with a variety of pop colours for energy, reflecting Bounce’s premium status as the ultimate social gaming destination and juxtaposing the brand’s roots with a cool, modern, fun vibe. The roll-out has included new uniforms, advertising templates, menus, posters and a 200 page brand guidelines document (never an easy task but rarely this much fun!)

Overall the project has been a great deal of fun yet highly technical – a lot like the game itself. Looking forward to the upcoming Shoreditch launch party as the brand goes from strength to strength. See you soon guys for a rematch!

July 2015

A cunning new law firm brand

Recent rebrand for Brown & Vautier LLP – a Somerset based law practice with an eye for detail and a quick-to-react attitude. The emblem is designed to work in a lock-up and independently as a stamp icon. The resulting foxy form is also deliberately reminiscent of lawyers’ document tabs. Obviously we think it is ‘fantastic’. (OK, enough with the fox jokes!) More updates to come.

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June 2015

Transforming Woodalls Design

Woodalls are a London based office design and fit-out company that started life 164 years ago. Having completed a brand update and new, responsive website design and build (www.woodalls.co.uk) we have now designed a set of sales brochures. Essentially these are design as look-books that showcase their quality, aesthetic and attention to detail.

The books are produced with ‘lay-flat’ binding so even images across the spine look perfect. Silver foil emboss on Colourplan Gravure accompanied by contrasting high gloss dust jackets completes the look.

Print production by Gavin Martin Colournet.

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March 2015

Ascend featured in Good Idea 3

Good idea 3 is a publication based on… you guessed it! Good ideas and creativity within the design world. The book is published by Hightone and contains a collection of professional, outstanding and influential creative design from the world over. We’ve been lucky enough to have our GR communications branding featured within, featuring a bold and dynamic colour palette that reflects the individuals within the company team.

See more of the project here

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100 Years of Graphic Design

For the past 10 years, Kemistry Gallery has been host to an incredible line up of contemporary and iconic graphic designers, illustrators & artists. The current pop-up exhibition: 100 years of graphic design, is no exception.

Being held from the 07th – 15th March at Protein studios; the show features artwork ranging from 1914 to 2014. Names such as Alan FletcherSaul BassKen GarlandAnthony BurrillMilton Glaser and Experimental Jetset are exhibiting, making for an eclectic collection of graphic design.

Protein Studios,
31 New Inn Yard, London EC2A 3EY
Saturday 7 March till Sunday 15 March

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February 2015

Geometric graphics feature Ascend

The good people at Gingko Press and Sandu Publishing have just released a sharp new publication – Geometric graphics, featuring bold and brave design solutions from the best in the industry. We’re pleased to see our logo design and identity for Origine Art featured within, boasting a contemporary and dynamic geometric solution.

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November 2014

Street Stream Logo Design

Another quick update regarding Kerbi’s sister company – Street Stream; a cut-out-the-middle-man courier solution that will be hitting the streets very soon. Focused heavily on a digital solution for a physical need, Street Stream delivers the goods via a dedicated website and mobile app – think ‘Hailo for couriers’ and you are on the right track. We are very excited to be involved and look forward to a roll-out in the coming months. A sneak preview of our early logo designs can be seen here.

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September 2014

Flat out brand design

We are very excited to be launching a new brand for London based start-up ‘kerbi’ – kerbside puncture repair for London cyclists. We were commissioned to create a friendly, digital brand; including naming, identity design, logo design and app styling.

Taking a scenario-centric approach, our solution focuses around the behaviour and actions of a cyclists in need of assistance – turning in to the kerb, getting repaired, and getting back on the road. The ‘K’ mark we have created perfectly describes the problem; solution, and result of this scenario. The project will feature in our work section once the roll-out is completed. Find out more @InfoKerbi

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