Founded in 2006, Ascend Studio is an independent brand, design and web design agency based in central London. Our primary focus is on brand experience, creating engaging connections between brands and people. Our philosophy is simple – enhance your brand and raise your profile through honest and effective creative solutions. Good work if you can get it, even better if you love doing it.

Key Contacts

Paul Croxton

Creative Director

Paul is a highly experienced Creative Director, a classically trained design graduate of 1997 with over 20 years design industry experience. Even from his early days, Paul’s passion and focus was steadily moving towards strategic brand development, and his creation of Ascend Studio provided a place from which he can build and develop brands. His experience includes some of the world’s biggest organisations: ExxonMobil, Halifax, HSBC and Sotheby’s.

Jim Walton

Managing Director

With over 20 years experience working within the design industry, Jim manages the delivery of Ascend Studio’s client design communications and brand strategies. Jim’s portfolio covers most industry sectors, but his main focus in recent years has been delivering robust creative design solutions within the services sector. Bringing big brand thinking to both analogue and digital platforms for clients including: the Royal Institute of Chartered Surveyors, ING and Credit Suisse.

Yarron Frauenfelder

Design Director

Yarron strives to create communications that are clear, relevant and visually engaging. His fresh, open and approachable attitude provides clients with meaningful, strategic visual solutions. Over the past 10 years, Yarron has built visual communications for a wide variety of industries: from the Arts and Music through to Corporate, Education & Public Sector, across both traditional and digital mediums.

Craig Passmore

Technical Lead

Craig’s digital expertise encapsulates the full spectrum of industry knowledge; from system architect and web strategist to technical lead and project manager. His ability to empathise with client requirements, whilst appreciating the technical aspects of delivery make him a huge asset within Ascend Studio. Craig has recently delivered digital projects within the following sectors: recruitment, tourism, not-for-profit, education, fashion and real estate.

Sven Zijderveld


Sven is a graphic designer from Rotterdam (NL) and Masters Graduate from the London College of Communication. At Ascend Studio his client work is focussed on editorial design and brand development, his design style is contemporary, clean and minimalist. Recent projects have included the brand development and website for the United Nations and Capital Watch magazine for Cushman & Wakefield.

Stuart Brown


Stuart joined Ascend Studio team in 2016 after a hop across the Atlantic from a senior creative role at a successful independent branding and design agency based in Toronto, Canada. His classic industry education was completed in the UK at a leading graphic design university where he completed his degree. Since joining the studio, Stuart has specialised in both premium print design projects, as well as delivering some of the most complex and detailed client websites.

Kane Hawkins


Kane studied graphic design and creative advertising at Falmouth University up to Masters level. After gaining experience within some of London’s most respected creative agencies, Kane joined the team at Ascend Studio in early 2017. In the time he has been with us, he has excelled in brand development and activation projects that he has confidently handled, delivering robust strategic design solutions.

Our Process


Discover + Define

Insight + information = clarity + understanding
We capture the most important competitor information. We audit the most relevant communication channels. We seek out market insights, and we survey and interview the audience and stakeholders to find new knowledge and opinions. We distil all this wonderful stuff down to a structured set of brand parameters.



We craft creative solutions to express a brand beautifully. From logo and identity design and corporate comms through to web design and development – we have the skills and experience to be critical, detail focussed and practical, to deliver delight, surprise and satisfaction.



Strong brands are extremely precious – it takes hard work and commitment to deliver them consistently and imaginatively. We make sure they look fresh and that they continually deliver value and provoke attention and action.


Support + Feedback

We pride ourselves on forming long-term partnerships. A team you can rely on to ensure your brand and communications stay fresh, relevant and effective, way past the first point of delivery. From regular design and website updates, to the occasional proactive ideas to keep you thinking ahead.

Our Capabilities

Research & insight

Brand strategy

Brand identity

Packaging design

Design of physical environments

Content strategy & creation

Brand communication

Brand & design implementation