Francesco Picardi Hair Salon

Project description

Francesco Picardi runs his boutique hair salon in Shoreditch with a focus on using all natural, organic hair products, to combine contemporary hair styling with healthy natural hair. Our task was to design a logo and branding which reflects these values.

We devised the brand positioning line ‘Hair by Francesco Picardi, Beauty by Nature’ as part of a logo which emphasises nature and craft. This, combined with the use of sumptuous uncoated, textured and coloured stocks for brand collateral creates a well balanced, sophisticated look and feel.