Project description

Butarose is a private investment company based in London. The company has strong connections to both Britain and Azerbaijan and it was imperative to reflect this within the company branding and logo design.

We developed a logomark that was amalgamation of the buta and rose symbols, which are closely associated within each culture, combining these forms to create an almost symmetrical shape with equal spheres of focus.

The typeface was chosen carefully to contrast with the organic form of the logomark. This sans-serif allows for a modern and elegant approach while being legible and functional across all current and future mediums.

The visual identity uses photography to further celebrate key aspects of both cultures through contrast and juxtaposition.

For more, please view the website here: www.butarose.com