Collection PR represents the finest in luxury travel & hospitality for London and Worldwide. Their clients expect the highest quality so it was essential that the identity reflects high-end value while being timeless, and relevant. The logo mark has been crafted with notions of classic elegance. Lines and solid forms interact together to form the final logotype. This represents the idea that the clients and products are at the heart of the collection, Working together to present more than the sum of its parts. The website is a clear reflection of the brand values. Using a classic, less is more approach to the visual style. A monochrome palette was selected to allow the images to stand out while being framed within a clutter free setting.