Crix Capital

A brand identity crafted to present a more straightforward, personal connection within the investment sector
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By creating a monogram out of the double C in Crix Capital, we were able to highlight the interconnected personal nature of the firm's service offering. The monogram then becomes a strong shorthand signature for the brand itself.

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"Our partnership with the team at Ascend Studio will continue, as they are not just bright, creative and energetic, they’re also fun to work with"

– Charlie Ricketts, Crix Capital
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The sophisticated shades colour palette, strong typographic templates and minimal design language have been strongly carried through all the initial print & digital brand activation elements.

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