Luxury watches secured by blockchain

Horazon is the world’s first luxury watch auction house that guarantees authenticity. They only display the world’s finest watch collections and use blockchain technology to authenticate each timepiece, recognising the fundamental importance in validating every part of the product as true.

Our brief was to connect the empowering technology with the timelessness of the products. The dynamic 'H' icon is a powerful and distinctive symbol of the two in perfect balance.

Our remit included:

  • Naming
  • Brand strategy
  • Identity and Logo design
  • Website (holding page)