Set to liberate cycling commuters through an innovative kerbside puncture repair service
Taking a scenario-centric approach, our solution focuses around the behaviour and actions of a cyclists in need of assistance – turning in to the kerb, getting repaired, and getting back on the road. The ‘K’ mark we have created perfectly describes the problem, action, and result of this scenario.
Ascend Studio worked closely with the client to develop the brand values and positioning, and the name 'kerbi' was born. We then produced the logo design, identity system, brand guidelines and application styling. The solution is a friendly, digital solution with a personality that resonates with the tribal London cycle communities.