United Nations

Peer 2 Peer Support – humanising a humanitarian division of the world largest IGO
P2P Support hero
P2P UN logos

This was a full naming and rebrand project for a significant division of the UN, formerly known as S.T.A.I.T.

Ascend Studio worked closely with key department figures in Geneva to provide a new brand, identity platform and responsive website as part of a strategic worldwide communications roll-out.

The new logo references the continuous, connected stream of support provided "peer to peer" by the division into disaster zones across the world, as part of emergency humanitarian relief efforts.

P2P logo
P2P Support hero 2
P2P-brand-guidelines-2
P2P-covers-2
P2P-business-cards-3
P2P icon
P2P web colors
P2P-ipad-3
P2P article page
P2P-iphones-3

Our remit included:

  • Naming
  • Brand strategy
  • Identity and Logo design
  • Stationery
  • Mission Report Templates
  • Website