This poster design was produced to promote Sotheby’s Institute of Art’s summer study courses in New York and London. The constraints of image use in the art industry helped lead us to this simple, typographically led, graphic design solution.
The use of overlaid/interchanged type emphasises the fact that these courses are available in two of the world’s most important art capitals.
The poster was mailed to 30,000 recipients in bright yellow envelopes designed for maximum impact. (Had we known at the time what summer was going to be like in London this year, we would have used grey!)
Both New York and London courses were over subscribed.