What is the future of real estate? Cushman & Wakefield asked just that and invited the top of the global industry to come together this February for an exclusive event at the Hotel of the Arts, Barcelona, to discuss ‘What’s Next?’
With a central theme of 'Disruption, Substitution, Transformation', we developed an identity and graphic system based on questions and facts about global events, the environment, sustainability, population growth and culture – designed to challenge opinions and deliver insight. Based on the typeface Karelia by Monokrom, we created distorted typography which formed the basis of the visual expression. Working with Standard8, we produced multi-sized boxes, stacked and viewable from all angles as a comment about mounting issues, as well as floor to ceiling window vinyls. We also designed invites and a microsite.
Full case study to come later in the year.