We are a brand, design and web studio based in Farringdon, London. We help ambitious organisations create meaningful change by defining purpose and elevating it into powerful design narratives. This creates uniquely positioned, differentiated brands, transforming businesses and creating value for customers and users. Our design is defined by this clear vision and is expressed through powerful concepts that are strategically led. We believe great organisations deserve great design. Big or small, old or new, we are for brands that matter.

Key Contacts

Paul Croxton

Paul Croxton

Creative Director

Paul is a highly experienced Creative Director and brand strategist. He fulfils the primary role of directing and guiding the studio’s conceptual output and ensures exceptional quality in design execution and effectiveness across the team. Paul founded Ascend Studio in 2006 as an experimental brand house which quickly developed into one of the most respected brand consultancies in London. He holds a National Diploma in Design & Art History, a Higher National Diploma in Visual Communication (SCAT) and a BA (Hons) Degree in Graphic Design (UWIC) and as worked previously with IDEO, DLKW and Sotheby’s.

Jim Walton

Jim Walton

Managing Director

With over 20 years experience working within the design industry, Jim manages the delivery of Ascend Studio’s client design communications and brand strategies. Jim’s portfolio covers most industry sectors, but his main focus in recent years has been delivering robust creative design solutions within the services sector. Bringing big brand thinking to both analogue and digital platforms for clients including: the Royal Institute of Chartered Surveyors, ING and Credit Suisse.

Rhiannon Jones

Rhiannon Jones

Account Manager

Rhiannon is a highly qualified, competent and experienced Account Manager and client liaison officer. She is hands on in all aspects of client schedules and provides a clear and consistent link between key stake holders, our directors, the design team and our external suppliers. Essentially she is the glue that holds it all together to ensure deadlines are hit, quality is maintained and budgets are managed; ensuring the successful project delivery that we are proud of.

James Capenhirst

James Capenhirst

Design Director

James strives to create communications that are clear, relevant and visually engaging. His fresh, open and approachable attitude provides clients with meaningful, strategic visual solutions as well as deep-thought solutions. Over the past 10 years, James has developed his skills working for a wide variety of industries: from the Arts and Music through to Corporate, Education & Public Sector, across both traditional and digital mediums.

Stuart Brown

Stuart Brown

Lead Designer

Stuart joined Ascend Studio team in 2016 after a hop across the Atlantic from a senior creative role at a successful independent branding and design agency based in Toronto, Canada. His classic industry education was completed in the UK at a leading graphic design university where he completed his degree. Since joining the studio, Stuart has specialised in both premium print design projects, as well as delivering some of the most complex and detailed online brand experiences.

Laura Clink

Laura Clink

Senior Designer

Laura is an experienced designer with a track record that includes branding, packaging, digital design and campaigns. She excels in research-led concept generation, strategy, layout and aesthetic. Laura brings a distinctive personality and perspective to her work and has quickly become an invaluable member of the Ascend Family.

Dan Moggs

Dan Moggs

Designer

Dan is an award winning designer who brings bags of creativity and energy to his role. An excellent all round creative, he works across many aspects of both identity and digital design with a particular skill for film and animation. Dan joined the team in June 2021 and holds a First Class BA (Hons) in Graphic Design from Falmouth University.

Craig Passmore

Craig Passmore

Technical Lead

Craig’s digital expertise encapsulates the full spectrum of industry knowledge; from system architect and web strategist to technical lead and project manager. His ability to empathise with client requirements, whilst appreciating the technical aspects of delivery make him a huge asset within Ascend Studio. Craig has recently delivered digital projects within the following sectors: recruitment, tourism, not-for-profit, education, fashion and real estate.

We are change makers.

Our Process

01

Discover

Insight + information = clarity + understanding
We capture the most important competitor information. We audit the most relevant communication channels. We seek out market insights, and we survey and interview the audience and stakeholders to find new knowledge and opinions. We distil all this down to a structured set of brand discoveries.

02

Define

Intelligent differentiation – Setting out a brands philosophy and core purpose with a clearly defined strategy ensures we can translate that into a meaningful narrative. At this stage we explore compelling positioning strategies, propositions and audience profiles and agree the parameters for creative execution.

03

Design

Expressing your brand and communications — We craft creative communication solutions to express a brand thoughtfully and effectively. From logos, identity design and corporate communications through to web design and development – we remain critical, detail focussed and practical, to deliver strategically led and objectively focused solutions.

04

Deliver

Application, implementation, development and support — Strong brands are extremely precious – it takes hard work and commitment for all involved to deliver them consistently and imaginatively so we make sure we remain on hand to continue to deliver exceptional customer experience as well as truly effective design solutions.

What we ofer

Services

Brand Consultancy
Brand Strategy
Positioning
Naming
Creative Direction
Brand Language & Tone of Voice
Brand Guidelines
Logo Design
Identity Systems
Brochures / Collateral
Presentation Design
Campaign Design
Web Design
User Experience Design
Web Development
Photography
Copywriting

Sectors

Art & Culture
Architecture & Real Estate
Law & Professional Servcies
Education
Social Entertainment
Environmental & Ethical
Fintech & Blockchain Application
Technology & Innovation