Our brand identity solution reflects the interesting parallels apparent within the organisation. There are reflective parallels: they create simulations that mirror reality, their games are produced by fans for fans. But there are also contrasting parallels. They are a small team, with big resources. They offer a personal service, but with the leverage of a larger group. In this way they act as a bridge between worlds. They help developers bring their dreams to life, and give consumers the ability to experience new realities.