Kymira

The Challenge
KYMIRA Sport is the world’s leading producer of infrared performance and recovery enhancing sportswear. Used by individuals ranging from: Olympic gold medallists, professional triathletes, international rugby players, members of the armed forces and world record setting explorers. They needed a brand that embodied the key benefits of their products and championed the potential of their newly realised technology.

Strategy
Detailed consumer research, interviews, competitor analysis and workshops revealed a core brand truth: Kymira technology maximises your physical potential. That insight was translated to a single, purposeful idea that could propel their brand forward. ‘To the power of you’ became their driving mantra, directing all brand decision-making.

Strategy
Detailed consumer research, interviews, competitor analysis and workshops revealed a core brand truth: Kymira technology maximises your physical potential. That insight was translated to a single, purposeful idea that could propel their brand forward. ‘To the power of you’ became their driving mantra, directing all brand decision-making.