Lambeth College

Challenging audience perceptions and creating an ambitious career destination
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The campaign delivered significant audience impact and market differentiation through a strong, simple and dynamic template solution across traditional and digital channels. Consistent messaging cut through to the fundamental communication offering: career opportunity driven through student ambition.

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“Ascend were a vital part of our summer recruitment campaign at Lambeth College, whereby we exceeded our enrolment target for 16-18 year olds by 17% compared to last year. Ascend were able to fully understand our Careers College brand and target audience and as a result presented a clear cut design solution for our summer campaign and prospectus.

This involved a refreshed logo and colour profile, a photo-shoot using real students who became the faces of the campaign and refined career ready language / messaging. This was implemented across outdoor media, print media, social media and video, which successfully brought the campaign to life across all platforms.”

Fiona Whitewood
Marketing Director
Lambeth College – The Careers College

Photography by Tom Campbell