Branding an innovation start-up that is changing the world one step at a time
pavegen logo design construct

Energy, data and flooring all wrapped up in one seriously innovative product. Our rebrand for this ground breaking clean-tech enterprise is centred around behaviour. The positioning notion of 'Every Footstep' is illustrated within the logo design, emphasising the downward pressure applied to the flooring units.

pavegen brand guidelines design 2
Pavegen colour 1
pavegen logo design construct
"I truly believe that it is the positive action of working closely together that makes Ascend Studio great at what they do. They are really good at client understanding and collaboration. It's never just a transaction of cash for a brand”.
– Laurence Kemball-Cook
CEO & Founder, Pavegen
Pavegen energy data flooring 1

Our remit included;

  • Positioning
  • Logo design
  • Identity system
  • Brand guidelines
  • Visual language