Pavegen


Energy, data and flooring all wrapped up in one seriously innovative product. Our rebrand for this ground breaking clean-tech enterprise is centred around behaviour. The positioning notion of 'Every Footstep' is illustrated within the logo design, emphasising the downward pressure applied to the flooring units.





– Laurence Kemball-Cook
CEO & Founder, Pavegen


Our remit included;
- Positioning
- Logo design
- Identity system
- Brand guidelines
- Visual language