United Nations

Peer 2 Peer Support – humanising a humanitarian division of the world largest IGO
P2P Support hero
United Nations

This was a full naming and rebrand project for a significant division of the UN, formerly known as S.T.A.I.T.

Ascend Studio worked closely with key department figures in Geneva to provide a new brand, identity platform and responsive website as part of a strategic worldwide communications roll-out.

The new logo references the continuous, connected stream of support provided "peer to peer" by the division into disaster zones across the world, as part of emergency humanitarian relief efforts.

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United Nations
United Nations
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P2P article page
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Our remit included:

  • Naming
  • Brand strategy
  • Identity and Logo design
  • Stationery
  • Mission Report Templates
  • Website