Peer 2 Peer Support – humanising a humanitarian division of the world largest IGO
This was a full naming and rebrand project for a significant division of the UN, formerly known as S.T.A.I.T.
Ascend Studio worked closely with key department figures in Geneva to provide a new brand, identity platform and responsive website as part of a strategic worldwide communications roll-out.
The new logo references the continuous, connected stream of support provided "peer to peer" by the division into disaster zones across the world, as part of emergency humanitarian relief efforts.
Our remit included:
- Brand strategy
- Identity and Logo design
- Mission Report Templates