Sterling Yachting

New brand horizons for the ultimate in luxury yacht charters

Sterling Yachting deliver impeccable, bespoke yachting experiences across the world. They required a brand that reflects the understated luxury that high net worth clients, both young and old, have come to expect, as well as a communication platform that will express their affinity with global travel and destination insight.

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We developed the central theme 'Every day is a new adventure’ - with the logo representing the view into the horizon from the front of a yacht, presented in a porthole format. The idea emphasises the spirit of adventure, exploration and sense of freedom that is almost unique to the precious time spent onboard a luxury yacht.

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The identity system includes nautical touches as well as layered ‘waves’ of content that help to deliver a sense of serenity and luxury along with a serene colour palette inspired by the environment.

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The website acts as the central focus, delivering a smooth and succinct user experience across multiple devices.

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Visit the website here:
www.sterlingyachting.com
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Our remit included:
Brand positioning
Logo design
Identity system
Collateral design
Web design, UX
Website development